Ione Floral Midi Dress | Flutter Sleeve V-Neck Summer Dress
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In stock, ready to ship
The dress you reach for again and again.
Whether it's a summer wedding, a rooftop dinner, a weekend away, or just a day when you want to feel effortlessly gorgeous — the Ione is the dress that does it all. Soft, flattering, and easy to style, it's the piece women come back for in every colour.
Made for real women, real occasions
Finding a summer dress that actually fits, doesn't cling in the wrong places, and works for more than one occasion? That's the hard part. The Ione solves it. The relaxed midi silhouette skims your shape beautifully — it doesn't pull, it doesn't show everything, and the gathered waist gives you shape without squeezing. Women across UK sizes 6 to 22 wear it and love it.
What makes it special
- V-neckline — subtly feminine, flattering on all necklines and bust sizes
- Flutter sleeves — cover your arms lightly without overheating; great for weddings, garden parties, and flights
- Gathered waist — creates shape and movement, works brilliantly without a belt
- Midi length — sits just below the knee, elegant enough for occasions, casual enough for every day
- Soft, lightweight fabric — breathable and airy; won't feel heavy in summer heat
- Relaxed fit — designed to drape, not cling; comfortable from morning to evening
- 3 colours — Pink, Sky Blue, and Green; available in UK 6 to 22
📏 How does it fit?
The Ione has a relaxed, true-to-size fit. If you're between sizes or prefer a looser feel, size up. If you like a slightly more fitted look through the waist, stay true to size.
- Our model is 5'7" and wears a UK 10 (M)
- Fuller bust? Size up one — the V-neck and flutter sleeve give extra room
- Petite? The midi length still falls beautifully — sits just below the knee on 5'3"
- Not sure? Drop us a message — we'll help you pick the right size before you order
📐 Size chart — Ione Midi Dress
All measurements are the body measurements to size by, in centimetres. The dress has additional ease built in for a relaxed, comfortable fit.
| UK Size | EU Size | Label | Bust (cm) | Waist (cm) | Hips (cm) | Dress Length (cm) |
|---|---|---|---|---|---|---|
| UK 6 | 34 | XS | 80–83 | 61–64 | 86–89 | 107 |
| UK 8 | 36 | S | 84–87 | 65–68 | 90–93 | 108 |
| UK 10 | 38 | M | 88–92 | 69–72 | 94–97 | 109 |
| UK 12/14 | 40–42 | L | 93–100 | 73–80 | 98–105 | 110 |
| UK 16 | 44 | XL | 101–106 | 81–87 | 106–112 | 111 |
| UK 18 | 46 | 2XL | 107–113 | 88–95 | 113–120 | 112 |
| UK 20 | 48 | 3XL | 114–120 | 96–103 | 121–128 | 113 |
| UK 22 | 50 | 4XL | 121–128 | 104–112 | 129–137 | 114 |
📌 How to measure yourself
- Bust — measure around the fullest part of your chest, keeping the tape parallel to the floor
- Waist — measure around your natural waist, the narrowest point above your hips
- Hips — measure around the fullest part of your hips, approximately 20cm below your waist
- Dress length — measured from the highest point of the shoulder to the hem
Between sizes? We recommend sizing up for a relaxed, comfortable fit — especially if you have a fuller bust or hips. Still unsure? Message us and we'll guide you.
How to style the Ione
One dress, endless outfits. Here's how our customers wear it:
- Summer wedding / garden party — strappy block-heeled sandals, a small clutch, gold hoop earrings
- Holiday / weekend away — flat espadrilles, a wicker bag, sunglasses; perfect in a suitcase — barely creases
- Casual daytime — white trainers, a denim jacket, and you're ready to go
- Date night — nude heeled mules, a thin gold necklace, small shoulder bag
⭐⭐⭐⭐⭐ What our customers are saying
"I ordered the pink in a size 14 and it is genuinely one of the most flattering dresses I've ever owned. Wore it to my friend's wedding and got compliments all day. Already ordered the blue."
— Sarah M., Dublin
"I'm a size 18 and was nervous about ordering online. The fit is perfect — not too tight, not too boxy. The fabric is so soft. Will be buying the green for my holiday."
— Claire R., Cork
"Looks exactly like the photos, arrived in 2 days, and the quality is far better than I expected for the price. Highly recommend."
— Aoife K., Galway
Perfect for
🛡️ Shop with complete confidence
- Free returns within 30 days — if it's not right, send it back at no cost to you
- Fast dispatch — orders ship within 1–4 business days
- Secure checkout — Visa, Mastercard, Apple Pay, and more accepted
- Questions? Our team replies within a few hours — just message us
The Ione sells out fast in popular sizes — especially UK 10, 12, and 14. If your size is showing as available, don't wait. Stock is limited and we can't always guarantee restocks in the same colourways.
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