Ione Dress | The Flutter-Sleeve Midi That Flatters Every Figure

You deserve to get dressed in the morning and feel good.

Not squeezing into something that gaps at the waist. Not pulling fabric down all day. Not asking yourself if it's "flattering enough" before you leave the house. Just... putting on a dress that works — and feeling like yourself.

That's exactly what the Ione Dress is.

---

Why women can't stop reaching for it

The soft V-neckline draws the eye upward — elongating your neck, opening your face, giving you that effortless elegance without trying. The delicate flutter sleeves skim the upper arm beautifully (yes, even if you've been covering your arms for years). And the gently gathered waist? It cinches just enough to hint at your shape, then flows into a relaxed skirt that moves with you — not against you.

No pulling. No adjusting. No regret.

Whether you're heading to a summer wedding, a family lunch, a weekend market, or simply a day when you want to feel put-together without the effort — this dress does the work for you.

---

Made for real bodies. All of them.

This dress comes in sizes UK 6 to UK 22 (XS–4XL) — because style isn't a size. The relaxed-fit silhouette is especially forgiving around the tummy, hips and thighs, and the gathered waist creates shape without restriction.

If you've ever struggled to find something that feels feminine and comfortable at the same time — this was designed for you.

• Soft V-neckline — opens the face, elongates the neck
• Flutter sleeves — elegant coverage for the upper arm
• Gathered waist — defines your shape without cling
• Relaxed midi skirt — moves naturally, never rides up
• Lightweight & breathable fabric — stays cool all day
• Sizes UK 6–22 (XS–4XL) — inclusive fit for every figure
• 3 colours — Pink, Sky Blue, Green

---

Size guide — because guessing shouldn't be part of it

Size	UK Size	Bust (cm)	Waist (cm)	Hips (cm)
XS	UK 6	80–84	60–64	86–90
S	UK 8	84–88	64–68	90–94
M	UK 10	88–92	68–72	94–98
L	UK 12/14	96–104	76–84	102–110
XL	UK 16	104–110	84–90	110–116
2XL	UK 18	110–116	90–96	116–122
3XL	UK 20	116–122	96–102	122–128
4XL	UK 22	122–128	102–108	128–134

Between sizes? Size up for a more relaxed fit. The midi length falls approximately to mid-calf on a 5'6" (168cm) figure.

---

Fabric & care

Material: 95% Viscose, 5% Elastane — naturally breathable, soft against the skin, and lightweight enough for warm-weather wearing. The fabric has a gentle drape that falls beautifully without clinging.

• Machine wash cold (30°C), gentle cycle
• Do not tumble dry
• Lay flat or hang to dry
• Cool iron if needed — do not iron directly on any print or embellishment

---

Shop with complete confidence

We understand that buying a dress online without trying it on takes trust. That's why we make it entirely risk-free:

• Free tracked delivery to Ireland and the UK
• 30-day hassle-free returns — if it's not right, send it back. No drama, no questions.
• Secure checkout — Visa, Mastercard, PayPal and Apple Pay accepted

"I've ordered three times now. The Ione dress is the one I pack first every single time." — Sarah, Dublin

---

You've been putting yourself last long enough.
This is the dress that reminds you how good it feels to show up for yourself.