Elara | Floral Wrap Waist Midi Dress

It was never your body. It was the dress.

A floral midi that ties to your waist — comfortable enough to wear all day, but looks like you made an effort. (You didn't have to.)

You know the routine by now. The dress that looked gorgeous on the model turns up flat, thin, and nothing like the photo. The one that fit in the changing room is clinging in all the wrong places by three o'clock. You're a size 8 in one shop and a 16 in the next, in the same week — and somewhere along the way, you quietly stopped trusting any of it.

Here's the bit nobody says out loud: you didn't get harder to dress. The clothes just stopped being made for the woman you actually are now. That's not your body's fault. It's theirs.

The Elara is our answer to that.

Comfortable and put-together. At the same time.

We made one rule: it had to be comfortable enough to sit through a four-course meal in, and pulled-together enough that someone stops you to say you're looking well. Both at once — the combination you'd more or less stopped believing existed.

It fits you — not the size on the label.

Most dresses pick a number and make you fit it. The Elara's wrap waist does the opposite: you tie it where you want it. Pull it in for shape, ease it off where you'd rather not be reminded. Your waist, your call, every single time you put it on.

No fixed number to lose to. No "does this make me look pregnant" in the mirror. Just a defined shape that you set — on the body you have today.

And before you think a floral midi… that's the big flowery look I've been dreading — it isn't. The print is a soft watercolour, not a curtain. The V-neck lengthens, the wrap waist defines, and the cut skims past the middle instead of clinging to it. Elegant. Current. Not frumpy, not fussy — just right.

What you see is what arrives.

No flat, washed-out letdown, and no nasty surprises out of the parcel. The Elara turns up looking like the dress on this page — and if it's not right when it lands at your door, you send it back without a fight. Thirty days. No drama.

Built for an Irish summer — the real kind, four seasons before lunch.

Short sleeves for a bit of arm coverage. Breathable enough for a warm afternoon, and happy under a denim jacket or a cardi the moment the wind turns at the church door.

Wear it to the wedding on Saturday, lunch with the girls on Tuesday, and straight out of the suitcase on your weekend away. One dress that earns its keep.

Risk-free for 30 days.

Try it on at home — in your own light, with your own cardigan. Love it, or send it back. The only thing you're risking is finally finding the one that works.

Being seen isn't just for the under-30s.

This was never about looking 25. It's about looking like you, on a good day — and refusing to fade into beige just because the high street gave up on women in their 40s.

Put it on. Be seen again.

Find your size

The wrap waist ties to you, so there's a bit of give either way — but here's a guide to land your best fit. Measure your bust, waist and hips and match to the nearest size. If you're between two, size up for a relaxed drape.

Size	Bust	Waist	Hips
UK 8 (S)	32" / 81 cm	25" / 63 cm	35" / 88 cm
UK 10 (M)	34" / 86 cm	27" / 68 cm	37" / 93 cm
UK 12–14 (L)	36–38" / 91–96 cm	29–31" / 73–78 cm	39–41" / 98–103 cm
UK 16 (XL)	40" / 101 cm	33" / 83 cm	43" / 108 cm
UK 18 (2XL)	42" / 106 cm	35" / 88 cm	45" / 113 cm
UK 20 (3XL)	44" / 111 cm	37" / 93 cm	47" / 118 cm
UK 22 (4XL)	46" / 116 cm	39" / 98 cm	49" / 123 cm

A general UK body-measurement guide to help you choose your usual size.

A few honest answers

Will it suit my shape?
The wrap waist is the whole point — it's made to be set to a real figure, bust and hips included. You tie it to flatter where you want it.

How does the sizing run?
Use the size guide above to find your usual UK size. The wrap waist gives you room to adjust either way, so you're not at the mercy of one fixed number.

How long is it?
A midi — long enough to feel done, short enough to never drag.

Will it arrive in time for the wedding?
Order in good time before your event — see our Shipping page for current delivery times to Ireland and the UK.